“KCP&L partnered with PowerDirect Energy to provide grid-use data analysis, secure product warehousing and distribution services for our CFL (compact fluorescent lighting) program. The goal was to deliver kits to 50,000 homes. The program was a great success, both in terms of garnering consumer participation, and achieving significant KWh reduction. It took just five days to deliver all targeted households.”
Mike Schifman
Energy Efficiency Program Manager, KCP&L
“As our principal provider of direct-to-door leave-behind boxes, PowerDirect Energy has proven to be a very responsive and flexible partner. They were tasked with program fulfillment. They delivered a very fast turnaround and below-market pricing, exceeding all our performance expectations.”
Bob Nicholas
Business Development, JACO Environmental
“PowerDirect worked with the Gas Company in developing a front door marketing program thanking our current Hawaiian gas customers for their loyalty. I found their team to be very responsive, and they provided a strategic and tactical creative solution which fit my timing and budget. I’d be happy to recommend them and would definitely use their services again.”
Greg Toth
VP Marketing, the Gas Company
Your Implementation Solutions Partner
Partnering with PowerDirect Energy equals results. PowerDirect Energy has successfully implemented energy efficiency programs and enhanced customer relationships with utilities and energy providers across the U.S. since 2009.
Our marketing-savvy team provides turnkey customer-centric solutions enabling utilities to meet regulatory goals and advance their demand side management programs. Working with regulatory and nonprofit electric, natural gas and water utilities and public benefit associations, PowerDirect Energy applies experience and insight gained from successful residential programs to help our clients rapidly achieve stated energy goals.
Our Mission
PowerDirect Energy enables utilities to meet residential energy regulatory goals in a timely and cost-efficient manner by providing turnkey implementation and communication resources for demand-side management programs.
PowerDirect Energy targets customers to help achieve energy reduction goals by attracting customers’ attention and motivating them to be more energy efficient while building the foundation for long-term market transformation.
Our Value
Compared to traditional implementers, PowerDirect Energy is valued by our clients for our faster speed-to-market, greater flexibility in adapting programs to market conditions, cost efficiency, and customer-focused marketing expertise.
Our Clients
PowerDirect Energy has worked with a variety of major utilities and service providers from Hawaii to Maryland. Present and past clients include:
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Our Team
PowerDirect Energy has developed a team of marketing and project management professionals with extensive experience working with utilities and service providers and their respective energy projects. Additionally, our marketing professionals bring a unique perspective to the utility industry from their experience working in highly competitive consumer marketing categories such as consumer packaged goods, retail, and quick-service restaurants.
We believe this experience provides a competitive advantage in the energy efficiency industry as the application of marketing best practices from other industries results in greater consumer activation for energy efficiency programs.
